For decades ivory soap advertised that it is 99% pure. Ivory refused to add dehydrogenates facial creams and colors to its soap. It also wrapped its soap in plain paper wrappers-no foil or fancy printing.

Is ivory implementing product differentiation, low cost, price strategy or some combination of the three? Explain you answer?

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Price strategy A business can use a variety of pricing strategies when selling a product ... View the full answer