1. Geert Hofstede: how culture relates to values in the workplace. He isolated four dimensions that he...
Question:
1. Geert Hofstede: how culture relates to values in the workplace. He isolated four dimensions that he claimed summarized different cultures. What are four dimensions?
2. Use the globalEDGE™ site (http://globaledge.msu.edu/) to complete the following exercise: You are preparing for a business trip to Brazil where you will need to interact extensively with local professionals. Therefore, you should consider collecting information regarding local culture and business habits prior to your departure. A colleague from Latin America recommends you visit the "Centre for Intercultural Learning" and read through the country insights provided for Brazil. Prepare a short description of the most striking cultural characteristics that may affect business interactions in this country.
International Marketing
ISBN: 978-1452226354
1st edition
Authors: Daniel W. Baack, Eric G. Harris, Donald Baack