For the following exercise define, 1. Variables used for the research. 2. Kind of study (exploratory, descriptive,
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Question:
For the following exercise define,
1. Variables used for the research.
2. Kind of study (exploratory, descriptive, and casual).
3. Define what type of scale to use in each of the research question if applicable.
The retail advertising manager of a major metropolitan newspaper
Management Dilemma: Should advertising rates be revised?
Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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