Question: For the following exercise define, 1. Variables used for the research. 2. Kind of study (exploratory, descriptive, and casual). 3. Define what type of scale

For the following exercise define,

1. Variables used for the research.

2. Kind of study (exploratory, descriptive, and casual).

3. Define what type of scale to use in each of the research question if applicable.

The retail advertising manager of a major metropolitan newspaper

Management Dilemma: Should advertising rates be revised?

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