How do customer relationship management systems help firms achieve customer intimacy?

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Management Information Systems Managing the Digital Firm

ISBN: 978-0134639710

15th edition

Authors: Kenneth C. Laudon, Jane P. Laudon

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Posted Date: May 30, 2018 12:52 AM

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How do customer relationship management systems help firms achieve customer intimacy?

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The role of customer relationship management system is essentially to m... View the full answer

Management Information Systems Managing the Digital Firm

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