In what kind of industries does localization strategy makes sense? Why? When does a global standardization strategy

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In what kind of industries does localization strategy makes sense? Why? When does a global standardization strategy make most sense? Why?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Posted Date: Jul 24, 2018 09:40 AM

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In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense?
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In what kind of industries does localization strategy makes sense? Why? When does a global standardization strategy

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The industries where the localization strategy makes sense are the manufacturing industry the automo... View the full answer

International Business Competing in the Global Marketplace

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