Question: In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense?

In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense?

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A localization strategy makes sense when pressures for local responsiveness are high This situation is common when there are significant differences in consumer tastes and preferences between markets when differences in infrastructure and traditional practices require customization and when host government demands require local adaptation Many students will probably suggest that the auto industry often faces pressure for local responsiveness as does the fast food industry In contrast when pressures for cost reductions are strong and there is little pressure for local responsiveness a ... View full answer

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