In your opinion, should text messaging be added to the list of promotion mix elements advertising, sales

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In your opinion, should text messaging be added to the list of promotion mix elements advertising, sales promotion, personal selling, public relations, and direct marketing? Why or why not?

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Organizations Behavior, Structure, Processes

ISBN: 978-0078112669

14th Edition

Authors: Gibson, Ivancevich, Donnelly, Konopaske

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Posted Date: Jul 11, 2018 08:02 AM

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In your opinion, should text messaging be added to the list of promotion mix elements advertising, sales

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If the question is about my opinion regarding addition of text messaging in promotion mix then Id d... View the full answer

Organizations Behavior, Structure, Processes

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