Make a presentation about product design which should describe thoroughly: your target market/s, 4 levels of your products/services, reference to the product life cycle model in developing or improving products, reference to relevant aspects of the micro and macro environment. some key concepts to remember are: core products, facilitating products, supporting products, augmented products product life cycle model micro environment (suppliers, marketing intermediaries, publics) macro environment (technology, laws & regulations, etc.)

Target market/s select only what is applicable to your company. Summaries in your presentation and expand in your final marketing plan. o what level of products/services will you offer?

Demonstrate why! • Core products • facilitating products • supporting products • augmented products o will you develop new products/services or improve existing ones, or a combination of both? Demonstrate why! • refer to the product life cycle model • if you are deleting any products, what strategy will you choose and why?