Mark Addicks, the Chief Marketing Officer of General Mills, discussed how the company carefully researches consumers and

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Question:

Mark Addicks, the Chief Marketing Officer of General Mills, discussed how the company carefully researches consumers and how it spends its day actively seeking opportunities wherein consumers' needs are not yet satisfied by existing products. This discussion exemplifies __________ new product development.

A. Customer-centered

B. Brand-intensive

C. Value-based

D. Evidence-based

E. Product-focused