Multiple choice questions:

1. Congress has considered a bill that would put a 15-year limit on liability lawsuits, and it would allow companies to defend themselves by arguing that their products met government standards in force when the products were made. Since product liability suits can destroy a company, this would be an important example of how _________ forces could affect marketing.

A. social and cultural

B. economic

C. demographic

D. political and legal

E. technological

2. __________ is the managerial process of matching an organization's resources with its market opportunities over the long run.

A. Situation analysis

B. Implementation

C. Tactical planning

D. Strategic planning

E. External audit

3. Miguel has a white-collar position in a South American country. Last year he could only afford to cat out once a week. This year Miguel is earning a larger salary, so he can afford to eat out more than twice a week. Miguel is experiencing one of the ways affects the individual.

A. prosperity

B. inflation

C. a recovery

D. a recession

E. a depression

4.Salespeople for SuEllen's house of Design often bribe distributors to make sure SuEllen figurines, bowls, and other decorative items are prominently displayed in retail stores even though the sales manager has asked them not to use such unethical behavior. I low can the sales manager help to create a more ethical environment at SuEllen's House of Design?

A. hire an individual to be a full-time ethics officer

B. publish an organizational code of ethics which explains that such behavior is not to be tolerated

C. make the organizational code of ethics required reading for all employees

D. do away with unrealistic sales quotas and deadlines that encourage such unethical behavior

E. all of the above

Answer rating: 100% (QA)

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