Multiple Choice Questions: 1. If you are asked to name a business newspaper, you are likely to

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Multiple Choice Questions:

1. If you are asked to name a business newspaper, you are likely to name The Wall Street Journal. The publisher of this newspaper has engaged _________ in in order to be perceived as a market leader.

A. positioning

B. mission restatement

C. production orientation

D. cost cutting

E. tactical planning

2. Ordinarily, secondary data can be gathered _____________than primary data.

A. much faster but more expensively

B. more efficiently but at a greater cost

C. less quickly and less expensively

D. much faster and less expensively

E. less accurately and less expensively

3. Rick and Beth went to the mall to buy a baby bed. Before they left the mall center area, they were confronted by an individual with a clipboard who wanted to ask them some questions about their perceptions of the smells of various fabric softeners. This method of data gathering is an example of a(n):

A. walking interview

B. focus group

C. experimental method

D. centralized survey method

E. mall intercept

4. A department store manager who wants to do market research on where the majority of customers go when they first enter and what route they take would most likely use:

A. the mail survey

B. secondary data

C. the experimental method

D. the telephone survey

E. the observation method