Multiple Choice Questions:

1. The method of gathering primary data that simulates an actual marketing situation is the ______ method.

A. observation

B. experimental

C. survey

D. mail questionnaire

E. personal interview

2. A ____________ sample is one selected in such a way that every member of the universe has an equal chance of being selected.

A. random

B. probability

C. convenience

D. stratified

E. nonrandom

3. If the strategy for the State of Florida Department of Apples is to encourage people to cook with applesauce, which of the following would be the most effective tactic to support this strategy?

A. buy more local advertising

B. sponsor a national contest looking for the best recipes using applesauce

C. limit its distributors to chain supermarkets

D. hire more employees to support the expected increase in demand

E. increase the supply of apples

4. Ethics are:

A. moral dilemmas

B. individually determined

C. attitudes toward business

D. dictated on a business-by-business basis

E. standards of behavior generally accepted by a society

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