My company is GUCCI and the product is hat. I want you to respond to these questions:
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My company is GUCCI and the product is hat. I want you to respond to these questions:
1-what type of targeting strategy is being used for your product? Should a different targeting strategy be employed?
2-Select and justify the segmentation variables that are most appropriate for segmentation the market for your product. If your product is a consumer product, use figure for ideas regarding the most appropriate segmentation variables. If your marketing plan focuses on a business product, review the information in the section entitled "variables for segmenting business markets."
3- Discuss how your product should be positioned in the minds of customers in the target market relative to the product positions of competitors.
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