One of the difficulties in choosing an appropriate level of advertising is judging the longevity or persistence
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One of the difficulties in choosing an appropriate level of advertising is judging the longevity or persistence of its effects. Suppose you could run an ad that cost $9,000 that would increase sales by $3,500 for the next three years. Should you purchase the ad or not if the current interest rate is 5%? What if the price increased to $10,000?
Related Book For
Macroeconomics Principles, Applications, and Tools
ISBN: 978-0132555234
7th Edition
Authors: Arthur O Sullivan, Steven M. Sheffrin, Stephen J. Perez
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