Pick three countries identified as emerging markets. The countries currently listed as emerging markets are: Brazil, Chile, Columbia, The Czech Republic, Greece, Hungary, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Russia, South Africa, South Korea, Taiwan, Thailand, and turkey.

Using the internet, find three local advertisements or commercials for a product that is globally available but is being advertised in the select country, if the marketing strategy is very different between countries, you may compare the same product. If you find a similar marketing strategy pick different products for each country. .

Write a paper that answers these questions: which of the five types of product and promotion policies are used for each advertisement? What pricing policies are utilized in each market? What type of entry mode is likely for each of the products?

Answer rating: 100% (QA)

Emerging Markets Advertisements Brazil India and South Africa are some of the emerging markets in the world The last two decades have seen an influx of foreign investors in these countries The products being introduced use different strategies in the marketing and promotion When entering the new markets the strategies that are set have to adhere to the local social political economic and ecological settings Pepsi Marketing in Brazil Pepsi has been facing a lot of competition from coca cola all over the world and Brazil is no exception Recently Pepsi has been on a campaign to catch up with coca cola and also get a larger market share The recent Pepsi advertisements in Brazil features football stars such as Lionel Messi Jack Wilshere and Sergio Aguero A youngster is featured in the ad where he brushes shoulders with this stars The promotion suited for Brazil as there is a vibrant football culture in Brazil There is also a significant use of web marketing strategies by Pepsi banners and music websites are widely used Pricing of the product ... View the full answer