Prepare a product positioning map, and perform the EPS/EBIT calculations given in 8B. Discuss, in a paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.

Answer rating: 100% (QA)

PRODUCT POSITIONING Amount needed to rise 1 billion Interest rate 5 Tax rate 38 Stock price 50 Annual dividend 030 per share Number of shares outstanding 1 billion 2010 EBIT range 6332 billion to 9 bi... View the full answer