Prepare a strategy memo addressed to Gerry Cahill, president and CEO, carnival cruise lines, that summarizes the
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Prepare a strategy memo addressed to Gerry Cahill, president and CEO, carnival cruise lines, that summarizes the details of the case, rank orders the critical issues, discusses their implications (what they mean and why they matter), offers specific recommendations for action (assigning ownership and suspense dates for each), and shows how to communicate the solution to all who are affected by the recommendations. Prepare a professional business letter for Mr. Cahill’s signature. That document should be addressed to all carnival splendor cruisers who have been inconvenienced or disappointed by the events described in the case.
Related Book For
Public Relations Strategies and Tactics
ISBN: 978-0134003689
11th edition
Authors: Dennis L. Wilcox, Glen T. Cameron
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