Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Your project for this course is a Survey-based data collection and analysis exercise. It is therefore quantitative. How would you use Qualitative Research to enhance this project? Describe where the Qualitative research would be used and which method you are most likely to use? What would you do?

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A qualitative research can be used to generate a hypothesis for a surveybased data collection approach It ensures that researchers obtain a holistic u... View the full answer