Read about the role of the PR practitioner and sample press releases and learned about the potentially harmful consequences for PR practitioners who do not maintain good relationships with the press.

• Describe the function of the PR practitioner and how this may conflict with the role of the journalist.

• How can PR practitioners, balance their needs with those of journalists to ensure the former’s stories get told?

Answer rating: 100% (QA)

PR practitioners and journalists have roles which complement each other in many ways Both of the sid... View the full answer