Read Case “Volvo’s “Bear Foot” Misstep beginning” and answer the question:

Do you accept the company’s contention that the ads with cars and trucks atop a Volvo were intended to make a claim about the strength of the frame and not the strength of the tires and suspension system? Because the strength of the frame and not that of the tires and suspension system is critical for the safety of a car in a crash, are consumers harmed if they infer the unintended claim about the strength of the tires and the suspension system?

Answer rating: 100% (QA)

If I believe of accept the companys contention that the commercial with cars and trucks atop a Volvo ... View the full answer