Read the Case Fords International Strategy and answer the following questions from the case study. 1. Given
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Read the Case “Ford’s International Strategy” and answer the following questions from the case study.
1. Given Ford’s experience as described in the case above, discuss the issues addressed by business strategy and how firms choose what strategy to pursue.
2. What kind of difficulties experienced by Ford in combining both cost leadership and differentiation strategies? How do implementation issues affect the success of this intended combination?
3. Describe Ford’s international strategy. How successful do you think it was?
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