Question: Read the case study and answer the questions: Data analysis and decision making: a case study of re-accommodating passengers for an airline company 1. List

Read the case study and answer the questions:

Data analysis and decision making: a case study of re-accommodating passengers for an airline company

1. List all relevant factors that should be included in the rebooking or re-accommodating schemes.

2. Discuss the importance of customer acquisition and customer retention.

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