Read the case study, Astor Lodge & Suites, Inc., and reviewed the case scenario, respond to the
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Read the case study, “Astor Lodge & Suites, Inc.,” and reviewed the case scenario, respond to the following question with thorough explanations and well-supported rationale.
Considering all elements of the marketing mix, what would you recommend to Astor Lodge’s marketing manager with an eye on their end goal of profitability and growth in EBITA within the next two years?
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