Read the case study, “Astor Lodge & Suites, Inc.,” and reviewed the case scenario, respond to the following question with thorough explanations and well-supported rationale.

Based upon the provided hotel segmentation and profile, is Astor Lodge positioning and branding themselves attractively? What might they consider to increase their brand equity?

Answer rating: 100% (QA)

The term positioning refers to how an organization in this case Astors Lodge and Suites builds a rep... View the full answer