Read the case study Coca-Cola in India, and answer the following: What aspects of U.S. culture and

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Read the case study “Coca-Cola” in India, and answer the following:

What aspects of U.S. culture and of Indian culture may have been causes of Coke's difficulties in India?

Related Book For answer-question

International Management Culture, Strategy, and Behavior

ISBN: 978-0077862442

9th edition

Authors: Fred Luthans, Jonathan Doh

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Posted Date: Jul 23, 2018 12:25 AM

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Read the case study Coca-Cola in India, and answer the following: What aspects of U.S. culture and

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First of all I would like to explain about the Coke We know that it is one of the top brands in the ... View the full answer

International Management Culture, Strategy, and Behavior

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