Read the case study Mary Kay in India and answer the following questions: 1. What information should
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Question:
Read the case study “Mary Kay in India” and answer the following questions:
1. What information should be included in a written positioning statement for Mary Kay?
2. How would you draft a formal, written positioning statement for Mary Kay using the information detailed in question 1?
3. Is Mary Kay a global brand? Why or why not?
Related Book For
Introduction to Governmental and Not for Profit Accounting
ISBN: 978-0132776011
7th edition
Authors: Martin Ives, Terry K. Patton, Suesan R. Patton
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