Read the case study: “Ford Motor Company: New Strategies for International Growth” and answer the following question:

1. In which industry do you think Ford’s Smart Mobility business segment competes? Why?

2. How strong are the competitive forces confronting Ford in the global market for smart mobility? Do a five forces analysis and identify the key driving forces and key success factors to support your answer. How have Ford’s business strategy choices strengthened or weakened its prospective competitive position in the mobility industry?

3. How have Ford’s business strategy choices strengthened or weakened its prospective competitive position in the mobility industry? Discuss how the company’s senior management has chosen to increase the horizontal or vertical scope of the firm.

4. Perform a competitive strength assessment of Ford’s prospective partners in the mobility industry. Based on that assessment, which partner makes the most sense for Ford?

5. What specific business strategy recommendations would you make to Ford’s management regarding its Dynamic Shuttle program? Consider carefully its strategy to enter emerging markets such as India. Should the company consider a greenfield development, a strategic partnership or alliance, or acquire an existing mobility provider? Are there other potential strategic options that should be under consideration? Please justify your recommendations by outlining the pros and cons of each.

Answer rating: 100% (QA)

1 Fords Smart Mobility is competing in ridehailing industry This business segment is relatively new However Fords Smart Mobility competes with several companies including Uber and Ola The primary goal ... View the full answer