Read the case study Hybrid and Hydrogen Vehicles at General Motors? and answer the following question: Should
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Read the case study “Hybrid and Hydrogen Vehicles at General Motors?” and answer the following question:
Should GM jump on the hybrid bandwagon now, or wait and continue development of the next (and presumably even better) generation of alternative-fuel automobile?
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Strategic Management Creating Competitive Advantages
ISBN: 9781259900525
9th Edition
Authors: Gregory G. Dess, Alan Eisner, Gerry McNamara
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