Read the case study “Jack Link’s Beef Jerky going hip and healthy” and write an assignment about it including question:

What learning approaches and principles are being used by Jack Link’s on their web site to teach consumers about the health aspects of beef jerky? Do you think they are effective? Explain.

What role do you think children play in women’s adoption to beef jerky as a household snack? How does Jack Link’s play to the needs and wants of each group in its promotions (for insight, visit their website at www.jacklinks.com