Read the case study Sony and the JK Wedding Dance and answer the question: Was the success

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Read the case study “Sony and the JK Wedding Dance” and answer the question:

Was the success of this video natural, or was there some engineering going on behind the scenes? Look at Augustine Four’s argument.

Suppose it was engineered, what can you learn from Four’s argument that could help you to engineer a viral success?

Related Book For answer-question

Modern Systems Analysis And Design

ISBN: 9780134204925

8th Edition

Authors: Joseph Valacich, Joey George

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Posted Date: Jun 07, 2018 03:39 AM

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Read the case study Sony and the JK Wedding Dance and answer the question: Was the success

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The video is simple but it has become a success in very short t... View the full answer

Modern Systems Analysis And Design

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