Read the case study “Strategic Management: Planning for Domestic & Global Competition”

1- What were LEGO’s main expectations and learning’s from the relationship with Flextronics?

2- What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?

3- How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?

4- Discuss the key considerations when outsourcing or off-shoring production.

5- Describe the competitive environment of the industry and how it relates to LEGO’s strategic choices.

Answer rating: 100% (QA)

1 The main expectations of Lego from Flextronics are listed below Flextronics will help reduce complexity of LEGOs production and organization in general Reduction of inhouse production to core compet... View the full answer