Read the case study Unilever in Brazil and answer the following: 1. Should Unilever target the low-income
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Read the case study "Unilever in Brazil" and answer the following:
1. Should Unilever target the low-income segment of consumers in the Northeast? To answer this question, examine the short-term financial implications of the decision as well as its long-term strategic implications.
2. Evaluate Unilever’s current brand portfolio .Is a new brand necessary to serve the low-income segment or could Unilever reposition one of its existing brands or simply launch a brand extension? If you judge that a new brand is necessary , write its positioning statement and choose its name among Unilever’s worldwide brand names.
Related Book For
Fundamental Financial Accounting Concepts
ISBN: 978-0078025907
9th edition
Authors: Thomas Edmonds, Christopher Edmonds
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