Read the case The Growing Appeal of Nontraditional Retail Location and answer the following questions: 1. What
Question:
Read the case” The Growing Appeal of Nontraditional Retail Location” and answer the following questions:
1. What can any retailer learn from this case?
2. How would you determine the trading area for QuikTrip Park at the Grand Prairie AirHogs minor league baseball field?
3. Is QuikTrip Park a destination retailer or a parasite? Does your answer differ for its more traditional locations? Explain your answer.
4. Is The Varsity at the University of Maryland a destination store or a parasite? Explain your answer.
5. Should retailers at airports care about the concept of balanced tenancy? Why?
6. Based on what criteria could Camden Food Co. determine if an airport as a one-hundred percent location for one of its stores?
7. What terms of occupancy are especially important for retailers locating at nontraditional sites?
Retail Management A Strategic Approach
ISBN: 978-0132720823
12th edition
Authors: Barry R. Berman, Joel R. Evans