Read the case "Uber Hits a Bump in the Road" and answer the following:

1. What are the ethical challenges that Uber faces in using app-based peer-to-peer sharing technology?

2. Since Uber is using a disruptive business model and marketing strategy, what are the risks that the company will have to overcome to be successful?

3. Because Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance with standards to protect competitors and consumers?

Answer rating: 100% (QA)

1 Uber has become very successful in a very short period of time People like to use apps or other digital devices when requesting services nowadays whether it is for booking a hotel paying online orde... View the full answer