Read the Crocs, Inc. Case Assignment and respond to the following:

Part A: Prepare a one-page executive summary that gives an overview of the company within the time period specified by the case.

Part B: Address the following questions related to the case:

1. What are Crocs’s core competencies?

2. How might they exploit these competencies in the future? Consider the following alternatives:

a. Further vertical integration of materials

b. Growth by acquisition

c. Growth by product extension

3. To what degree do the alternatives in Question 2 (above) fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?

4. How should Crocs plan its production and inventory? How do the company’s gross margins affect this decision?

Answer rating: 100% (QA)

Part A Summary Crocs Inc a world leader in innovative casual footwear for men women and children celebrated its 10th anniversary in 2012 Crocs offer several distinct shoe collections with more than 30... View the full answer