Read the following MCQs and answer the questions:

Question 1

Which of the following best describes organizational communication based on the “broadcast” communication model?

Question 1 options:

A) Information flows two ways, between business and consumers.

B) Information flows between two or more businesses.

C) Information flows from a business organization to consumers.

D) Information flows between two or more consumers.

Question 2

Which of the following best describes organizational communication based on the “conversation” communication model?

Question 2 options:

A) Information flows two ways, between business and consumers.

B) Information flows from one business to other businesses.

C) Information flows from a business organization to consumers.

D) Information flows from one consumer to others.

Question 3

Which of the following best characterizes the most significant difference between original Internet technology (Web 1.0) and more recent advances (Web 2.0)?

Question 3 options:

A) Better search engines

B) Increased use of eCommerce

C) Ability to download music

D) New technologies increase the ability of people to interact with businesses and each other

Question 4

Static Web pages, author controlled content, and access to Internet almost completely by computer are characteristics most commonly associated with ________________.

Question 4 options:

A) Web 1.0

B) Web 2.0

C) The Semantic Web

D) The mobile Web

Question 5

A ________________________ is a Web site where individuals, who are defined by a profile, can interact with others. This interaction can take the form of posting messages, sharing photographs or videos, sharing links to online material, instant messaging, and so on.

Question 5 options:

A) Social Networking Service

B) RSS reader

C) Blog

D) Mashup

Question 6

Collectively, Web 2.0 applications are commonly referred to as ________________ because they have moved the locus of control for mass communications from large organizations to individual users.

Question 6 options:

A) Collaborative technology

B) Enhanced Internet technology

C) Conversational applications

D) Social media

Question 7

___________________________ is a model of problem solving and idea generation that employs Web 2.0 tools to marshall the collective talents of a large group of people.

Question 7 options:

A) Crowdsourcing

B) Teamwork

C) Collective collaboration

D) Social decision making

Question 8

Twitter is a social networking site where users send ________________ to their network of followers.

Question 8 options:

A) Music files

B) Short messages

C) Documents

D) Streaming video

Question 9

The most important thing that users can do to protect their privacy on social media sites is to understand that they’re responsible for protecting their own information. Which of the following was not one of the common sense guidelines listed in your textbook for protecting privacy?

Question 9 options:

A) Don’t post private data. Avoid posting personal information including full birth date, home address, phone number, etc.

B) Be smart about who you allow to become part of your network. The larger your network, the harder it is to keep your data private.

C) Don’t rely on current privacy policies. Social networking sites change their privacy policies regularly. Operate as if you had no privacy protection at all when deciding what to post.

D) Ask an attorney to review TOS, or Terms of Service agreements that you are required to sign prior to joining a social media site.

Question 10

The term Enterprise 2.0 refers to the use of Web 2.0 technologies for __________________ purposes.

Question 10 options:

A) Military

B) Political or governmental

C) Scientific

D) Business or organizational

Question 11

The majority of businesses use social media for marketing. Which of the following was not one of the other uses of social media listed in your textbook?

Question 11 options:

A) Recruiting employees

B) Product development

C) Customer service

D) Financial management

Question 12

Most large and medium-sized companies utilize an Intranet for __________________.

Question 12 options:

A) Advertising and promotion

B) Recruiting employees

C) Internal collaboration and communication

D) Public relations

Question 13

The use of social media tools to enhance communication and decision making across the supply chain is called ______________.

Question 13 options:

A) Social distribution

B) Supply Chain Management 2.0 (SCM 2.0)

C) Channel member conversations

D) Engaging distribution channels

Question 14

An important principle supporting the use of metrics is: You cannot manage what you do not ___________________.

Question 14 options:

A) Measure

B) Own

C) Possess

D) Analyze

Question 15

The current Web (2.0) is sometimes called the social Web. The next evolution of the Web (3.0) is referred to as the ________________ Web.

Question 15 options:

A) Enhanced

B) Semantic

C) Personalized

D) Vertical

Answer rating: 100% (QA)

1 C Information flows from a business organization to consum... View the full answer