Respond to the following scenario:

As a start-up company, should sonic use indirect or direct exporting, licensing, joint ventures, or direct investment to enter the canadian market next year? to enter other markets? explain and defend your responses.

•if sonic starts marketing its smartphone to other countries, which of the international product strategies is most appropriate? why?

•although some components are made in asia, sonic’s smartphones will be assembled in mexico through a contractual arrangement with a local factory. how are country-of-origins perceptions likely to affect your marketing recommendations?

Answer rating: 100% (QA)

The best mode of market entry for Sonic in the Canadian and other markets would be indirect exportin... View the full answer