Sales for your 120-store women’s clothing chain are down 42% for the last fiscal year compared to the previous year. Management is upset and wants to know what caused the serious decline. You must research the situation and offer some recommendations.

Describe your thinking for how you would design the research, noting any specific statistical processes that you might use.

Answer rating: 100% (QA)

The company has to conduct a primary research Under primary research exploratory research is conduct... View the full answer