Select an organization Amazon and discuss the factors that may affect current and future performance. How do
Question:
Select an organization “Amazon” and discuss the factors that may affect current and future performance.
How do the organization’s financial and strategic priorities affect accounting procedures and business decisions? How might that affect businesssuccess? For example, is management growth-oriented or efficiency-oriented? What is the organization’s approach to risk and short- versus long-term planning horizons?
How might the organization better capitalize on nonfinancial factors such as market share, reputation, human resources, physical facilities, orpatents? Support your response with relevant research and analysis.
What are the most significant internal risks to the company’s financial performance? Give evidence to support your response. For example, isthe company vulnerable to technological changes or cyberattacks? Loss of high-talent personnel? Production disruptions?
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch