Select an organization: Applebees Grill and Bar and write a paper in which you need to address
Question:
Select an organization: “Applebee’s Grill and Bar” and write a paper in which you need to address the following:
Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in your list should have supporting rationale based on market domain evaluation and PEST analysis.
Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should besupported with evidence from market domain evaluation and PEST analysis.
Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societaltrends, or they could be trends specific to market domain.
Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.
Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improvesustainable business operations?
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler