Select the company Amazon and write a paper in which you need to address the following: 1.
Question:
Select the company “Amazon” and write a paper in which you need to address the following:
1. Review the company strategy option you selected and conduct further research as necessary to complete numbers 3 & 4 below.
a) Describe the company’s strategy and Identify which of Michael Porter’s Generic Principles for Competitive Advantage (Cost Advantage, Differentiation, and Broad or Narrow Focus) is being utilized. Explain if you agree or disagree with this choice and provide your reason why you agree or disagree.
b) Explain why you think this strategy was chosen. What do you think were the likely direction setting and analysis results (the “Critical Few”) that led to the strategy decision. This may come from the article you have read or the research you have done. Or you may hypothesize and provide your best ideas on what may have led to the selected strategy.
2. Create a PowerPoint Presentation. Your presentation should include the following:
• Your analysis of the company strategy.
• Your estimated direction setting and analysis issues that may have led to the company strategy.
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler