Select the organization: Coca Cola Bottling Company, and write a paper in which you need to address
Question:
Select the organization: Coca Cola Bottling Company, and write a paper in which you need to address the following:
Apply the following analysis tools to the firm/industry:
1. Remote Analysis,
2. Porter 5 Forces,
3. Competitor Profile
4. Perceptual Maps
5. SWOT
6. Key Drivers/ Benchmarking
Each of the above tools should be applied to the same firm/industry. It should be a firm/industry of relevance to you such as your current employer/industry, possible future employer/industry, or industry in which you might want to start a business. Note: You should perform these 6 situation analysis tools on the firm/industry you plan to use for your Business Strategy Project. This will allow you to re-use this work for your final project.
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler