Should a global firm like McDonalds or General Mills change the colors of its logo or packaging

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Should a global firm like McDonald’s or General Mills change the colors of its logo or packaging depending on the country in which it is marketing? Why or why not? How might this affect consumer attitudes toward the company and its products?

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Fundamentals of Heat and Mass Transfer

ISBN: 978-0471457282

6th Edition

Authors: Incropera, Dewitt, Bergman, Lavine

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Posted Date: Aug 06, 2018 12:50 AM

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Should a global firm like McDonalds or General Mills change the colors of its logo or packaging

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Yes it can be change its logo or color according to country in which they ... View the full answer

Fundamentals of Heat and Mass Transfer

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