Social media sites and apps are increasingly utilizing (and providing to others such as "friends") consumer information that many might consider private, including a person's location and product or service purchasing preferences. This has resulted in a degree of controversy, such as that experienced by Apple and Google.

Discuss how marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns.

Answer rating: 100% (QA)

It is evident that many firms use social media information so that they can be able to experience a big return on investment They hope that many custo... View the full answer