Strategic management researches the mission and vision statements for four companies of choosing. Companies like Starbucks, southwest airlines, Costco, Wal-Mart etc., are examples of ones that have developed effective mission and vision statements.

Based on your interest in an industry, select three companies that you believe are leaders in their industry. Locate the mission and vision statements for each company.

First, review them and compare and contrast these statements.

Second, analyze what these statements from the three companies communicate elements of their business objectives, and other factors which reveal the direction of each of the companies selected for this task.