Take a virtual field trip and visit the McDonald's International website. http://www.aboutmcdonalds.com/mcd/country/map.html Choose any TWO countries, and
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Take a virtual "field trip" and visit the McDonald's International website.
http://www.aboutmcdonalds.com/mcd/country/map.html
Choose any TWO countries, and take a look at their menus. How do the menus differ from the United States menu? How McDonald has’s adjusted the menu to cater to specific customer tastes in your chosen countries? Does the menu show evidence that sufficient research was done prior to expanding into that particular country
Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
Posted Date: