The corporate office is giving the managers of each channel the option of a customer relationship management
Fantastic news! We've Found the answer you've been seeking!
Question:
The corporate office is giving the managers of each channel the option of a customer relationship management system that will allow the managers to gather data about their customers and be more effective in their marketing efforts. The system will cost $520,000 and is expected to generate $61,100 in additional annual segment margin.
Crane Deco- sell home decor. Items through three distribution channels-retail stores, the internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:
Calculate the current residual income for each distribution channel.
Related Book For
Posted Date: