The profile of the typical purchasing agent is: male, over 45 years old, with 15 years purchasing
Question:
The profile of the typical purchasing agent is: male, over 45 years old, with 15 years purchasing experience. They typically have business degrees and earn about $65,000 a year, but have very large business expense accounts. Given that profile, if you were running a sales company,
What would you do to improve your chances to make a sale to this person or to get their attention?
Identify ways to target the specific person listed above. Do not just tell me what you would do to be effective selling to just anyone. How would you sell to this person?
Be sure to provide substantial details of your plan to attract, convince, and close the deal with this person. Now look back at your plan, are all the things you've suggested legal? If not, how would you overcome this? Are all the things you've suggested ethical? If not, what can you do to fix this?
Expert Answer:
Target Marketing In striving to improve the sales of a company to the target consumer I will acknowl... View the full answer
