The promotion mix consists of the following elements: advertising, sales promotion, personal selling, public relations, and direct

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The promotion mix consists of the following elements: advertising, sales promotion, personal selling, public relations, and direct marketing. How would an online enterprise incorporate these elements into their overall marketing strategy?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Posted Date: Jul 06, 2018 09:28 AM

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The promotion mix consists of the following elements: advertising, sales promotion, personal selling, public relations, and direct

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The promotion mix is the combination of one or more of the communicational tools ie advertising sale... View the full answer

Retail Management A Strategic Approach

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