Using below textbook answer the following question:

Magretta, Joan (2011). Understanding Michael Porter: The Essential Guide to Competition and Strategy. HBR Press. ISBN: 978-1422160596

Chapter 6

1. What is “fit?” What is a fallacy re “fit?”

2. Summarize how IKEA, Zara use “fit.” Explain the relationship between “fit” a company’s P&L.

3.How are “fit” and core competence related?

4.Summarize how “fit” makes strategy more sustainable.

Chapter 7

1.Why is continuity important?

2.What are the three ways continuity enables competitive advantage?

3.Briefly explain the two kinds of change that Porter says are absolutely critical to maintaining competitive advantage.

4.Why is it important you have a strategy?